Why Top 2022 Innovation is Availability?

Yes. 2022 most innovative idea is not coming from aerospace, or new drugs discovery. It’s as simple as that. Availability. Having your product accessible on the shelves and supporting sales. But Why? There are mainly 3 factors. Uncertainty led by pandemic, war threats, and sloppy central bank monetary policies; All these have completely destroyed companies predictions. Forecast accuracy is not a priority anymore. Instead, best … Continue reading Why Top 2022 Innovation is Availability?

Why is Supply Chain the Rockstar of Consumer Pharma?

The obsession of drug makers to re-evaluate and minimize Operational costs is the New Black. Nowadays Consumer Health (over-the-counter or GSL drugs) has a profit formula quite similar than the Retail business, but unfortunately delivering safety and quality are simply not enough. The decrease trend on sales of the biggest US drug retailers (WBA, MCK, CVS) is due to the consumers shift from traditional to … Continue reading Why is Supply Chain the Rockstar of Consumer Pharma?