Why is Supply Chain the Rockstar of Consumer Pharma?

The obsession of drug makers to re-evaluate and minimize Operational costs is the New Black. Nowadays Consumer Health (over-the-counter or GSL drugs) has a profit formula quite similar than the Retail business, but unfortunately delivering safety and quality are simply not enough. The decrease trend on sales of the biggest US drug retailers (WBA, MCK,Continue reading “Why is Supply Chain the Rockstar of Consumer Pharma?”